As the business scales, marketing needs to work as one.
A growing B2B fintech business can have strong people and disconnected delivery. Connect the commercial priority, operating ownership and specialist capabilities before adding more activity.
Agree the change you need to make.
A new market, a proposition launch or a gap in qualified pipeline calls for a different plan. The mandate determines the team, channel choices and measurement, rather than growth activity becoming a goal in itself.
Keep useful people. Connect the operation.
Existing employees, agencies and freelancers can remain part of the work. Michel guides strategic choices, a Growth Lead coordinates delivery and specialists join around the agreed scope.
Build the foundation, then sustain delivery.
The four-week Build establishes the strategy, setup and launch-ready first campaign. Run continues through two-week sprints with a custom fixed monthly fee.
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