Put a clear proposition in front of relevant buyers.
Paid social can introduce your proposition before a buyer starts searching. We give each channel a clear role and connect its message to the next step in your buying journey.
Specialist support, with clear ownership.
For teams with a clear strategy that need paid social expertise. We agree the channel remit, audiences, creative ownership and review process before launch.
If the wider marketing system also needs direction and day-to-day ownership, explore Full-Service Marketing.
Explore Full-Service MarketingDelivery
Perfomato specialist, with intake and quality oversight from Michel.
Engagement
Fixed project, recurring monthly work or prepaid capacity, as agreed.
Media spend
Agreed separately from the delivery fee.
What the work can include.
The final scope depends on your priorities and current setup. It can include:
Channel selection
Choose platforms for audience behaviour, message format and campaign purpose. Give each selected channel a defined job.
Audience design
Translate the ICP and buying committee into targeting, exclusions and account priorities within the platform’s limits.
Creative and destination
Develop focused angles and formats for awareness, consideration and response, with accurate claims and a coherent landing journey.
Campaign and follow-up
Manage delivery, test useful variations and plan retargeting, nurture and sales handoff around the response a person actually gave.
Measure what the attention enables next.
Views, clicks and downloads show delivery and engagement. Company fit, stakeholder relevance and sales feedback help establish their commercial value.
We review audience quality, frequency, creative response and downstream progression together. Brand, legal and platform requirements are part of the approval process.
What should paid social change?
Discuss your audience, current channels and the next commercial priority.