Reach the people behind a complex financial purchase.

LinkedIn campaigns for B2B fintech teams that need to reach relevant companies, explain their proposition and create a useful next step for each buying role.

Request specialist support

Specialist support, with clear ownership.

For teams that own the wider strategy and need specialist LinkedIn execution. We agree the audience, campaign remit, creative responsibilities and approvals before work starts.

If the wider marketing system also needs direction and day-to-day ownership, explore Full-Service Marketing.

Delivery: Perfomato specialist, with intake and quality oversight from Michel.
Engagement: Fixed project, recurring monthly work or prepaid capacity, as agreed.
Media spend: Agreed separately from the delivery fee.

Explore Full-Service Marketing

What the work can include.

The final scope depends on your priorities and current setup. It can include:

Audience plan

Translate your ICP into company and stakeholder priorities, with practical targeting and exclusions within LinkedIn’s limits.

Ads and landing journey

Develop focused messages and creative, supported by credible content and a destination that delivers on the ad.

Campaign management

Set up the agreed campaigns, review delivery and spend, and test focused improvements with your team.

Measurement and handoff

Define the job of each campaign and connect responses to CRM stages and sales feedback where your systems allow.

Judge relevance alongside response costs.

A content download is an engagement signal. We assess company fit, stakeholder relevance and sales acceptance before treating it as pipeline.

Platform reporting is one input. CRM progression and sales feedback add commercial context, with attribution limits made visible.

What should LinkedIn contribute?

Discuss your audience, current campaigns and the commercial outcome you need.