Marketing for B2B fintech and financial infrastructure.
For businesses selling complex financial products, platforms and infrastructure. We connect the proposition to the commercial, technical and operational questions behind the purchase.
Discuss your marketing challengeTwo priority markets.
Our focus is post-product-market-fit businesses with a serious commercial mandate, a small marketing team and gaps in capability or coordination.
Payments, treasury and embedded finance
↗Payment and money-movement infrastructure, treasury technology and banking capabilities embedded into other businesses. Buyers need to understand the value, implementation and responsibilities.
Lending, wealth and investment infrastructure
Platforms and infrastructure serving lenders, wealth businesses, investment providers and professional customers. The story must explain the use case and the confidence required to change an established workflow.
Build the story around the buying decision.
Commercial and finance leaders
A credible business case: the priority being addressed, the value of change and how the proposition fits the organisation.
Product, technology and operations
Useful detail on capability, integration, implementation and day-to-day impact.
Risk and compliance
Accurate claims, accessible supporting information and a clear route through internal review.
Where the same buying context applies.
We also assess fit in RegTech, identity, KYC, fraud, risk, financial data, insurance infrastructure and software for financial institutions. Select complex B2B financial-services businesses can fit too.
The scope is business buyers. Consumer fintech acquisition is outside our focus.
Connect the story to sustained delivery.
Full-Service Marketing combines Michel’s strategic direction, a Growth Lead and the specialist capabilities required by your mandate. Build establishes the plan and a launch-ready first campaign; Run provides ongoing delivery.
Explore Full-Service Marketing↗What needs to change in your market?
Discuss your proposition, buying committee and commercial priority with Michel.