Help buyers take the next useful step.
Email marketing for long B2B financial buying cycles. Connect education, evaluation and sales follow-up with messages that fit the recipient’s role and stage.
Specialist support, with clear ownership.
For teams that need email planning, implementation or optimisation within their marketing strategy. We agree the audience, platform, data responsibilities and approvals before delivery.
If the wider marketing system also needs direction and day-to-day ownership, explore Full-Service Marketing.
Explore Full-Service MarketingDelivery
Perfomato specialist, with intake and quality oversight from Michel.
Engagement
Fixed project, recurring monthly work or prepaid capacity, as agreed.
Ownership
Your accounts, data and custom deliverables remain yours.
What the work can include.
The final scope depends on your priorities and current setup. It can include:
Audience and permissions
Review data sources, permissions and suppression rules with your team before designing journeys or importing contacts.
Lifecycle design
Map welcome, education, evaluation and follow-up moments, with clear entry, exit and sales-handoff criteria.
Content and setup
Create focused messages and configure the agreed journeys. Match the content and timing to the audience’s next question.
Quality and operation
Test rendering, links and journey logic. Monitor deliverability signals and keep review, approval and maintenance responsibilities clear.
Coordinate email with the sales conversation.
We agree which responses stay in nurture, which need human review and what context sales receives. That keeps automated communication consistent with direct contact.
Clicks and replies help assess engagement, subject to privacy and technical limits. CRM progression and sales feedback add context to the next improvement.
Where should email move the buyer forward?
Discuss your audience, current platform and the lifecycle gap you want to solve.