Be there when the right buyers start searching.
Search advertising for complex B2B financial propositions. We focus the account on relevant buyer intent and carry that intent through the ad, landing page and follow-up.
Specialist support, with clear ownership.
For teams with an owned marketing strategy that need focused search expertise. We agree markets, budgets, account access, landing-page responsibilities and approvals up front.
If the wider marketing system also needs direction and day-to-day ownership, explore Full-Service Marketing.
Explore Full-Service MarketingDelivery
Perfomato specialist, with intake and quality oversight from Michel.
Engagement
Fixed project, recurring monthly work or prepaid capacity, as agreed.
Media spend
Agreed separately from the delivery fee.
What the work can include.
The final scope depends on your priorities and current setup. It can include:
Buyer intent
Map priority use cases and buyer language. Separate solution and vendor searches from research, consumer and other low-fit queries.
Campaign structure
Organise campaigns around meaningful commercial themes, with bidding, budgets, locations and exclusions suited to the agreed market.
Ads and landing pages
Connect each search theme to accurate ads, focused page content and a credible call to action.
Account improvement
Review queries, spend, landing behaviour and conversion signals. Record what changed and the hypothesis behind it.
Follow the lead beyond the form.
We distinguish an enquiry from a qualified conversation and a sales-accepted opportunity. CRM stages and sales feedback help assess relevance alongside cost per lead.
Search can capture demand created elsewhere. Reporting makes that attribution limit clear and supports the next account and budget decision.
Where is search missing useful demand?
Discuss your priority market, current account and the evidence you need from paid search.