A marketing system with someone responsible for the whole.

Strategy, day-to-day ownership and specialist execution for an established B2B fintech or financial infrastructure business. One team, working around your commercial priority.

Discuss your marketing challenge

Build: Four weeks · €15,000
Run: Custom fixed monthly fee
Boost · Included in Run

For a business ready to connect the whole operation.

A strong fit is a post-product-market-fit B2B fintech business, typically with 20–150 people and a small marketing team. You have an established proposition, a complex buying process and fragmented delivery or capability gaps.

Leadership commits to the mandate, sales contributes feedback and the business can support sustained execution.

A working session around a planning screen, shown as editorial illustration

Start with the commercial change you need.

Qualified pipeline

Reach the right buyers and turn relevant demand into sales-accepted opportunities.

A new market

Establish local relevance, the buying environment and a practical route to market.

A proposition launch

Connect positioning, campaign assets, channels and sales follow-up.

A connected operation

Bring scattered people, channels and data into one working plan.

Build: four weeks to a launch-ready foundation.

Two focused two-week sprints produce the strategy, operating foundations and first priority campaign.

Weeks 1–2 · Strategy
Agree the commercial mandate, audience and buying committee. Define positioning, messages, channel priorities and measurement with leadership, marketing, sales and compliance.
Weeks 3–4 · Setup
Prepare the campaign assets, tracking, relevant CRM connections and working processes. Agree delivery responsibilities and approvals so the first campaign is approved, instrumented and ready to launch.

At handover: Agreed strategy and prioritised plan
Ready to launch: First priority campaign
Ready for Run: Defined scope and fixed monthly fee

Run: the plan becomes sustained delivery.

Your Growth Lead owns day-to-day delivery. Specialists work through continuous two-week sprints; Michel stays involved in positioning, priorities and consequential commercial decisions.

We combine campaign evidence with sales feedback to decide what happens next. Strong existing employees and partners can remain part of the operation.

Boost is part of Run.

A new market, proposition or material insight may require a return to strategy and setup. We temporarily redirect normal Run capacity to that priority. There is no separate package or additional fee.

Fixed fees. A scope grounded in the work.

Build costs €15,000 as a standalone engagement. Continue into Run and receive up to €2,500 in Build credit over three months, or up to €5,000 over six months. Credit is spread across Run invoices.

The fixed monthly Run fee is scoped during Build around the capabilities and capacity your mandate requires. We can discuss a non-binding estimate beforehand.

Run is designed around a six-month operating horizon. The agreement can roll monthly with approximately 30 days’ cancellation. Your accounts, data and custom deliverables remain yours; handover remains possible.

Define the opportunity. Follow its progress.

We agree sales acceptance criteria during Build. Qualified pipeline normally begins at a sales-accepted opportunity. We then track progression and marketing’s contribution to closed business with appropriate context.

Reporting connects relevant reach and engaged demand to accepted opportunities and commercial outcomes. We distinguish recorded contribution from causality the data cannot establish.

How we measure progress

Already have strategy and coordination covered?

Specialists on Demand may be a better fit for a defined capability.

Explore specialist support

What needs to change in your marketing?

Start with a 30-minute fit conversation with Michel about your situation and commercial priority.