Growth hacking
Rapid experimentation to massive outcomes across the full funneles
Growth hacking is the process of rapid experimentation. Consisting of both growth marketing, as well as extending the journey to product growth, growth hacking is an approach designed to rapidly stack learnings to create exponential growth.
Wtf is growth hacking?
Rapid experimentation that leads to rapid growth
In growth hacking and growth marketing, we aim to rapidly stack incremental improvements to our efforts. By doing a large amount of experiments in quick succession, we can find, test and validate opportunities for growth.
This all starts with a growth strategy, which is fluid by nature. Growth strategies are filled with assumptions, which are then validated or invalidated. Growth hacking is about learning what works, changing or removing things that don’t generate growth and doing more of what does work.
Growth methodology
Growth hacking vs growth marketing
In growth hacking we look at the full funnel from stranger to customer, and experiment with ways to improve this. The difference between growth hacking and growth marketing is that growth hacking is a more interdisciplinary approach between marketing, product and sales.
In growth marketing we primarily look at the marketing-side of the customer journey, and look for improvements in that field. In growth hacking we also look at things such as product onboarding, conversion from lead to customer and also product retention.
As an agency, we offer both versions of this service. Growth hacking across the entire customer journey, as well as growth marketing to improve the marketing-side of the funnel.
Growth tactics
What kind of experiments should I think about?
As said before, growth hacking follows a process of rapid experimentation to improve the performance of the customer journey. These growth experiments range from large to small and it could be anything that might work for your business.
Here’s a list of examples, but keep in mind that there are many more and these tactics are all dependent on what would work for your business.
- Testing various copy through AB testing
- Improving onboarding flows through experimentation
- Testing market need for new features before you build them
- Trying out new channels and forms of advertising on a small scale
- Testing new value propositions for new audiences
- Trying out different types of imagery to improve performance
- Interviewing customers to find new opportunities for growth
- Going through the data to find out which areas to improve
In the end, growth hacking and growth marketing have nuances that make it unique for every business. We help you find the things that would help you grow your business and reach that coveted exponential growth.
Fast forward your growth ➤ Fast forward your growth
➤ Fast forward your growth ➤ Fast forward your growth
Services
Don’t believe us yet, we’ve just met
Perfomato has guided our team in the startup process. They have a keen eye for short-term priorities and long-term business impact. They dares to challenge us, are strong communicators and know how to align stakeholders through their vision. Besides this, they were valuable discussion partners for several managerial topics.
Marlene
I have worked with Michel from Perfomato for over one and a half years. He helped us by adopting and implementing growth hacking. I have found his calm and clear attitude great to work with. They have knowledge of sales, marketing and product, which helps them truly understand the challenges of our business. Through their open attitude and sense of humor we have set some great first results. After the project ended, we still maintained the way of working and are still growth hacking!
Mirella
FAQs
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Can you also help my existing team learn this?
Yes, this is included in the growth hacking service, if you choose so. For teams that just want a course on growth hacking, we also teach courses and do coaching on the job for prospective growth marketers and growth hackers. Feel free to contact us with any questions about this.
Will growth hacking hurt my brand?
Your brand is also an important factor to take into consideration. In growth hacking we are often able to isolate a small part of your audience to run experiments with. And more often than not, this still follows the guidelines of your brand. Finally, we do not build crappy experiments that look like they’re held together by duct tape. This way, we minimize the negative impact experimentation could have on your brand.
Do I have to also involve my product team?
This is always optional. As explained above, the difference between growth hacking and growth marketing is in the involvement of the product team. If you prefer to focus on the marketing side of things, that’s completely fine.
Who is part of the growth hacking team?
A growth team generally has the roles: Growth Lead, Data Specialist, Designer, Content Specialist and Marketer. Depending on the scope of the growth team, we could also involve product roles, developers and other types of specialists. We can provide the entire team if necessary, but generally recommend mixing our team with yours. This ensures that learnings are spread through your organization.
Isn’t growth hacking just uncertain guesses?
With our projects we rate potential experiments on several factors, to increase the certainty that we’re doing the right thing. Also, we up the speed of experimentation quickly, so that it’s not too bad if some experiments do not work out. While a lot of experiments always end up being marginal or inconclusive, the amount of experiments we do will be sufficient to exponentially improve your customer journey.
How long does it take to see results?
After the data and strategy audit and setup we begin with the highest impact, highest certainty experiments. Taking the setup phase into account, this means the first results should be occurring after 2-3 weeks. The growth process is based on speed and exponential growth, so in time this growth will accelerate. We often hit our full speed during the second month.
What’s included in the growth hacking service?
We follow 3 steps in the growth hacking service. First we audit your tracking and strategy, second we build a backlog and roadmap of actions and experiments, finally we follow the Lean cycle of build, measure, learn to facilitate rapid experimentation. We can handle any task that comes up in this cycle. From data to learning and from strategy to execution.
Want to see how growth hacking could impact your business?
We’re happy to answer any questions, talk you through cases or help you find new and creative ways to grow your business.
Contact us
Let’s talk about growth
We’d love to have a quick call to discuss how we can help you solve your marketing challenges through growth hacking or growth marketing. The call takes 30 minutes, is free and comes with at least 3 growth ideas you can apply right away. Smiles and insights are included.